Any online business that doesn’t monitor its competition is at risk of being left behind in the search rankings. It’s much easier to stay in the lead than it is to catch up to the leader, so your business strategy should include these two crucial elements: [list type=”check4″] Maintain your lead for those search terms… learn more
Perhaps the first question should be, why bother to use semantic markup at all? What’s to be gained? There are three major benefits to using semantic markup: [list type=”info”] Provide a great deal of information to the search engines, which will allow them to better determine your relevance to a search query; Provide more information… learn more
I’m not going to tell you how to go about building links – this is more about your link profile. Specifically, it’s about some things to watch out for, so you don’t find yourself with a link profile that’s getting you the sort of attention that nobody wants. Since Penguin was first released in April… learn more
With Google’s Penguin algorithm slapping sites right and left, it’s a good idea to know how to detect incoming links that could harm your standings in the search engine giant’s eyes. And your life will get a lot more complicated if you wait until after your rankings plummet, rather than finding problem links yourself, first…. learn more
Apparently, there’s still a fair amount of confusion surrounding the difference between local search and organic, as originally, there was some undefined overlap. There have been tons of posts published, offering how-to instructions and explaining the difference, but some conflicted with others and some were just plain wrong. Most pointed out the benefits to be… learn more
There’s been a lot talk lately about how to check your site to make sure there aren’t any problems that could cause a penalty or loss in rankings. When I check out a website, it’s often after something bad has already happened, so in those instances, I’m usually looking for something very specific. That often… learn more
It shouldn’t come as any surprise that for some time now, videos have been a great way to attract and hold visitors to a site. But to attract visitors, you need to have visibility, and rich snippets showing a thumbnail of your video are a very effective way of convincing users to click through to… learn more
One of the most effective methods of increasing business opportunities is to be recognized as an authority in your field. This is typically a gradual process and absolutely must be a subtle one. By that, I mean that the perception of you and your business or brand as the go-to forreliable information must be the… learn more
Before anyone starts arguing that semantic search doesn’t exist yet, or in the extreme, never will, let me offer a very reasonable response: You are SO wrong! I could prove it, but that’s a topic for another post. Besides, if you really believe that, it may be your level of understanding that is questionable. With… learn more
Most of you have probably heard a lot lately about inorganic link messages, toxic links and link pruning, along with reconsideration requests and Google’s new Disavow Tool. So I thought I’d clear up some misconceptions that seem to be flying around and give you the proper procedure for cleaning up a link-mess. If you receive… learn more
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